Logo bleu BWD


A young company full of ambition

As a specialist in timepieces distribution, BWD distributes a wide selection of high-quality watches in France. We provide wristwatches directly from the manufacturer to resellers at wholesale prices. BWD promotes innovative and new quality brands including : a.b.art, Votum, Aurea, Squale, Fiyta, Fromanteel and Nobel that have a distinct value proposition (design, technology, functionality...). The collection offers a diverse line of mechanisms: automatic watches, chronograph watches, classic watches, diving watches, vintage watches.

An online and offline watches distribution

Our retail partners rely on our services every day, with complete confidence in our products. We provide consistently high-quality top brand products, meeting retailers need to have fast delivering for their stores and online service to manage the inventory of products they sell. Sales representatives visit and help retailers to optimize the sales effectiveness. Through our website, BWD has opened new opportunities for BtoB partnership, helping customers at each stage of their business to succeed.

Become reseller
bureau site en fond d'écran

Our team

photo portrait de Aurélien Cram
Aurélien Cram
Co-founder and President

As a young entrepreneur passionate about watches, Aurélien is the co-founder and president of BWD. He previously found Horel, a growing concept store of watches. Aurélien brings top marketing knowledge to BWD.

photo portrait de Denis Cram
Denis Cram
Co-founder and CEO

As a co-founder and CEO, Denis brings more than 40 years of experience in French market, BtoB marketing and management. He develops confidence and trust between BWD and retail partners.